When using social media, there are a few simple rules to follow for a successful interaction with your audience. First and foremost is to listen to your audience. Monitor what they like, share, and comment on. Digimoto helps you to track and then respond to comments directed to the business. Next, add value with unique and customer centric content, not just selling or sending promotional marketing. Remember that quality will always beat quantity
There are several different types of social media and not all are created equally. Use more than one social media outlet to ensure that you maximize your reach and link to your social media accounts from your website. Creating a social media account for your business needs to be about the brand, not personal page or account. Digimoto will provide you with a single point of login to post, review, monitor, and analyze the effectiveness of your different social media channels.
No matter which type of social media account you use, posting has some basic rules that apply to all of them. Use a varity of posting styles; pictures, text, videos, links … Spread your posts out over time, never send multiple posts out together. Be brief and to the point. If you have a lot to say, then say it somewhere else, like a blog, and then link to that content. Limit the use of abbreviations and aim for concise ideas instead. Scheduling content in advance will allow you to post more often with well thought out content, but remember that some spontaneous content can also be very engaging. As stated earlier, quality beats quantity.
A company website is an important tool for your business, of course, there is no doubt. Many companies underestimate the importance of the website for marketing and this mistake you should not do. A website is important for both - digital and offline marketing. Read more about search engine optimization, better content for the website and more success in your marketing
Use social media to target your ad campaigns. Most social media will allow you to target specific locations, age groups and genders. Some, like Facebook will also let you expand your targeted audience based on soft demographics such as habits, preferences, likes and dislikes.
Repeat your message in multiple channels and platforms, to achieve the repetition effect. For every new platform that a potential client uses to see your message, it increases the likelihood of business.
Whether you have Facebook, LinkedIn, Twitter or some other social media account created for your business or several different accounts, the handling or these accounts needs to be the same. Post regularly and post interesting content.
Do not simply place a product or service offer on your social media in the hopes that someone will want to purchase. You need to build a relationship with your followers and provide them with interesting content. You can place ads and special offers, but it should not be the majority of your posts.
Publish relevant and genuine content as often as you can. Social media accounts are not all the same, nor should they be treated the same. Posting relevant content on Facebook is not always the same as relevant content on LinkedIn or Twitter. Make sure that what you post is relevant for all accounts or only post it in the accounts where it is relevant to do so.
Most social media accounts have the ability for your visitors to send messages back to the business. Check your accounts for messages and encourage your fans by letting them know you see and hear them.
1. E-mail Lists:
Build up your own email list(s). Having emails for your clients helps to determine how many ‘interested’ clients you can reach. Use your website and your physical location(s) to collect emails. Create opt-in/opt-out options for specials and newsletters.
2. E-mail Marketing:
E-mail marketing is the most effective marketing for the money spent. Studies done in the US show a pay back of 40 USD for every dollar invested.
Gather emails from your customers and keep them informed of sales, events, special offers and other attractions for your business and related products or services. Send out targeted emails, general newsletters and useful information to your existing and potential client base.
3. Less is More:
When email marketing and sending newsletters, it is important to remember that you do not want to upset your best clients with too many emails. Consistent and informative, but not intrusive is the key to keeping clients engaged. Sending emails is not the same as posting on a social media site. No matter how many great offers you have, daily emails will have your clients deleting them without opening them.
Newsletters should be informative and consistent. You can add advertisements, discounts and specials, but the main focus of a newsletter should be news and information to keep the client interested. It does not need to only contain your own content, but could include industry or product related materials. Consistency is not the same as frequency. You do not have to send out a newsletter often, but it should be consistent and not erratic. If you send out a newsletter weekly, monthly, quarterly or even annually, the main point is to be consistent. You want your loyal clients to look forward to it and expect it.
5. Mobile adaption
Everything should be mobile adapted. In today’s social network, the majority of interaction and reading/viewing of social media is done by using mobile devices, smart phones and tablets. Almost half of all newsletters are read on a mobile device. Ensure that your content is mobile adaptable and can easily been read on a mobile device.