Repeat your message in multiple channels and platforms, to achieve the repetition effect. For every new platform that a potential client uses to see your message, it increases the likelihood of business.
Whether you have Facebook, LinkedIn, Twitter or some other social media account created for your business or several different accounts, the handling or these accounts needs to be the same. Post regularly and post interesting content.
Do not simply place a product or service offer on your social media in the hopes that someone will want to purchase. You need to build a relationship with your followers and provide them with interesting content. You can place ads and special offers, but it should not be the majority of your posts.
Publish relevant and genuine content as often as you can. Social media accounts are not all the same, nor should they be treated the same. Posting relevant content on Facebook is not always the same as relevant content on LinkedIn or Twitter. Make sure that what you post is relevant for all accounts or only post it in the accounts where it is relevant to do so.
Most social media accounts have the ability for your visitors to send messages back to the business. Check your accounts for messages and encourage your fans by letting them know you see and hear them.