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Tips & Advice

Social Media Marketing

December 11, 2016
Social Media Marketing

When using social media, there are a few simple rules to follow for a successful interaction with your audience. First and foremost is to listen to your audience. Monitor what they like, share, and comment on. Digimoto helps you to track and then respond to comments directed to the business. Next, add value with unique and customer centric content, not just selling or sending promotional marketing. Remember that quality will always beat quantity

There are several different types of social media and not all are created equally. Use more than one social media outlet to ensure that you maximize your reach and link to your social media accounts from your website. Creating a social media account for your business needs to be about the brand, not personal page or account. Digimoto will provide you with a single point of login to post, review, monitor, and analyze the effectiveness of your different social media channels.

No matter which type of social media account you use, posting has some basic rules that apply to all of them. Use a varity of posting styles; pictures, text, videos, links … Spread your posts out over time, never send multiple posts out together. Be brief and to the point. If you have a lot to say, then say it somewhere else, like a blog, and then link to that content. Limit the use of abbreviations and aim for concise ideas instead. Scheduling content in advance will allow you to post more often with well thought out content, but remember that some spontaneous content can also be very engaging. As stated earlier, quality beats quantity.