In 1994 I was involved in a small company in a basement in Stockholm, where we created, produced and sold “computer education videos” (VHS/VCR). And this particular year we co-operated with Microsoft and the Modem-selling agent Dennis Bergström AB, preparing the big launch of Windows-95, the time when the @-symbol and the Internet were just about to enter our lives!
Yes, you people born in the 1980’s and later, there was a time when Internet, smartphones and social media didn’t exist. And yes, the computers at that time didn’t have built-in modems as standard, but a small little black box with lots of cables next to it, which was the external modem! It gave away a consistent horrible sound suggesting that it was about to crash any second, and when you called the support line, they would typically ask you to put your fixed phone handle towards it, so that they could hear it, and then explaining that “it works perfectly well” and that “it is suppose to sound like an old fashion radio dropped from the 6th floor into the asphalt”. (?)
Our small, and fairly successful company would probably have been called a “Start-up” today,
but not even that expression existed in those days, either than as a possible brand name for some “Motor Starter-Gas Spray” perhaps :)
When using social media, there are a few simple rules to follow for a successful interaction with your audience. First and foremost is to listen to your audience. Monitor what they like, share, and comment on. Digimoto helps you to track and then respond to comments directed to the business. Next, add value with unique and customer centric content, not just selling or sending promotional marketing. Remember that quality will always beat quantity
There are several different types of social media and not all are created equally. Use more than one social media outlet to ensure that you maximize your reach and link to your social media accounts from your website. Creating a social media account for your business needs to be about the brand, not personal page or account. Digimoto will provide you with a single point of login to post, review, monitor, and analyze the effectiveness of your different social media channels.
No matter which type of social media account you use, posting has some basic rules that apply to all of them. Use a varity of posting styles; pictures, text, videos, links … Spread your posts out over time, never send multiple posts out together. Be brief and to the point. If you have a lot to say, then say it somewhere else, like a blog, and then link to that content. Limit the use of abbreviations and aim for concise ideas instead. Scheduling content in advance will allow you to post more often with well thought out content, but remember that some spontaneous content can also be very engaging. As stated earlier, quality beats quantity.
A company website is an important tool for your business, of course, there is no doubt. Many companies underestimate the importance of the website for marketing and this mistake you should not do. A website is important for both - digital and offline marketing. Read more about search engine optimization, better content for the website and more success in your marketing
Repeat your message in multiple channels and platforms, to achieve the repetition effect. For every new platform that a potential client uses to see your message, it increases the likelihood of business.
Whether you have Facebook, LinkedIn, Twitter or some other social media account created for your business or several different accounts, the handling or these accounts needs to be the same. Post regularly and post interesting content.
Do not simply place a product or service offer on your social media in the hopes that someone will want to purchase. You need to build a relationship with your followers and provide them with interesting content. You can place ads and special offers, but it should not be the majority of your posts.
Publish relevant and genuine content as often as you can. Social media accounts are not all the same, nor should they be treated the same. Posting relevant content on Facebook is not always the same as relevant content on LinkedIn or Twitter. Make sure that what you post is relevant for all accounts or only post it in the accounts where it is relevant to do so.
Most social media accounts have the ability for your visitors to send messages back to the business. Check your accounts for messages and encourage your fans by letting them know you see and hear them.